ARAI plays a key role as facilitator for technologists by organising Technology Theatres to show case their newer technologies and inventions to the mobility fraternity. These Technology Theatres, recently new initiative, are available to individuals, startups as well as established organisations. Campaigns for candidate technologies are made to the target groups including the vast customer base and members of ARAI. ARAI also provides services to enhance Technology Readiness Level (TRL) or even develop specific applications of the candidate technologies for the selected vehicles for identified markets or the customers. ARAI also conducts Technology Days in organisation for awareness of various upcoming technologies & recent trends.